Friday, July 6, 2018

What is DIGITAL?

Very often we hear the word DIGITAL in the quarterly results of the different IT companies especially in India. The revenue from the DIGITAL business is compared with the traditional business. So, what is DIGITAL? There is no formal definition of DIGITAL, but has been loosely used by different companies as mentioned lately.

But, here is the definition of DIGITAL in an interview at MoneyControl (here) by Rostow Ravanan, Mindtree CEO and MD. This is a bit vague, but the best I could get till now. The vagueness comes from the fact that it doesn't say what BETTER is. Does anyone see something missing? I see IOT missing. Lately I had been working on IOT and would be writing my opinion on where IOT stands as of now.

Q: Digital is still a vague term in the minds of many. What does it mean for you?

A: So let me go back a little bit and tell you what we define as digital. We define digital and we put that in our factsheet, whenever we declare results every quarter.

In our definition of digital, we take one or two ways of defining it. To a business user, we definite digital from a business process perspective to say anything that allows my customer to connect to their customer better or anything that allows my customer to connect to their people better is one way of defining digital from a business process point of view.

Or if you were to look at digital from a technology definition point of view, we say it is social, mobility, analytics, cloud, and e-commerce. From a technology point of view, that is how we define digital.